Trying to choose between The Fresh Chile Company and 505 Southwestern?
This guide compares flavor, sourcing, and product offerings to help readers decide which brand best fits their needs.
What’s the Deal with Hatch Chiles?
Hatch chiles aren’t just green chiles — they’re a regional agricultural product grown exclusively in the Hatch Valley of New Mexico, where soil, climate, and tradition create a flavor you can’t replicate elsewhere.
True Hatch chiles are:
- Flame-roasted during harvest
- Packed with natural smokiness
- Bold, earthy, and complex
- Protected by strict sourcing standards
How a brand sources, roasts, and processes Hatch chiles makes all the difference.
The Fresh Chile Company

Founded in Hatch, New Mexico, The Fresh Chile Company specializes in small-batch, flame-roasted green chile products made at the source.
The Fresh Chile Company is community-driven, supporting New Mexico farmers and local schools. They consistently earn high ratings on Trustpilot and Google.

Who Owns The Fresh Chile Company?
The Fresh Chile Company is family-owned and operated, deeply rooted in the Hatch Valley. Ownership remains local, allowing the company to maintain strict quality standards, support New Mexico farmers, and preserve traditional roasting methods.
Don’t settle for ordinary - experience the flame-roasted flavor of real New Mexico green chiles today!
505 Southwestern

505 Southwestern is a widely distributed brand owned by Flagship Food Group, with products commonly found in national grocery retailers. The company produces shelf-stable sauces and salsas, utilizing Hatch chile ingredients in select products.
Quick Overview of The Fresh Chile Company vs. 505 Southwestern
|
Feature |
The Fresh Chile Company |
505 Southwestern |
|
Origin |
Hatch, NM |
Colorado (products made in Albuquerque, NM) |
|
Chile Source |
Fresh Hatch chile, hand-roasted |
Pureed chile blend |
|
Additives |
None |
May contain preservatives, thickeners |
|
Taste |
Bold, fresh, smoky |
Processed, shelf-stable |
|
Product Range |
Sauces, jars, dried chile, roasted fresh chile |
Sauces, jarred salsa |
|
Small-Batch |
Yes |
No |
|
Shipping |
Direct-to-consumer |
Retail-focused, online retailers |
Flavor & Freshness
The Fresh Chile Company roasts its chiles daily during harvest, flash-freezes for year-round freshness, and offers drier, more flavorful sauces. Customers frequently praise the bold smokiness and texture:
“This is some of the best chili sauces I've ever eaten! Its flavor enhances whatever you're eating, whether it's on a sandwich, with breakfast, on a slice of meatloaf, or just on a cracker! I love it!” – Doug Taylor, Verified Fresh Chile Customer.
On the other hand, 505 Southwestern products are designed to deliver consistent flavor and heat across batches. The sauces are smooth in texture and generally milder than freshly roasted green chile products. Because they are shelf-stable, they are processed differently than fresh or frozen chile and are not tied to seasonal roasting cycles.
Ingredients & Healthiness
The Fresh Chile Company products are made with clean, simple ingredients, avoiding artificial colors or preservatives. Many items are organic, gluten-free, and vegan-friendly.
505 Southwestern sauces use Hatch chile–based ingredients that are processed into blended sauces. To maintain shelf stability and long-term storage, products may include stabilizers or preservatives, depending on the specific item.
Product Range & Specialties
The Fresh Chile Company:
- 575 Hatch Chile (green, red, medium, hot)
- Jalapeno Salsas
- Hatch Chile BBQ
- Jenna's Jams & Jellies
- Hatch Valley Condiments
- Fresh Hatch Chile Peppers
- Hatch Green Chile
The 505 Southwestern lineup focuses primarily on jarred and bottled products, including:
- Hatch Green Chile Sauce
- Green Chile Salsa
-
Queso-style sauces
The brand does not offer fresh, frozen, or whole roasted chile products.
Packaging, Shipping, & Availability
The Fresh Chile Company:
- Ships directly from Hatch, NM
- Orders usually ship in 1–2 business days.
- Free shipping for All Access Members on US orders up to $20.
- Standard rates apply to non-members based on weight and location.
505 Southwestern:
- Sold primarily through retail and grocery store channels
- Not focused on direct-to-consumer shipping
- Shelf-stable and suitable for room-temperature storage before opening
- Available year-round in many regions
FAQs
What’s the biggest difference between The Fresh Chile Company and 505 Southwestern?
The Fresh Chile Company offers small-batch, flame-roasted green chile with bold flavor, while 505 Southwestern focuses on mass-distributed, shelf-stable sauces.
Does 505 Southwestern use real Hatch chile?
Yes, they use Hatch chile puree, but it is often processed and not always freshly roasted.
Which is better for cooking green chile stew?
The Fresh Chile Company’s drier, smoky, and bold Hatch Valley green chile is preferred by chefs and home cooks for authentic flavor in any dish, from burritos to soups or salsas.
Why Hatch Valley Locals Prefer The Fresh Chile Company
Local pride and higher Chile standards make Fresh Chile a favorite among Hatch residents. Customers value authentic, delicious flavors and community support, making the brand a trusted choice for genuine Hatch Valley green chile.
Our efforts to develop fresh products and add real flavor keep us ahead of the competition. Shop now!